It's no secret that sales are all about people and problems. The more you understand the people, the problem, and the product, the better the sale goes. Solving problems makes a sale work in the long term versus providing a temporary solution.

AI is an impactful ingredient for improving revenue pipelines due to its streamlined capabilities of unearthing information on leads and compiling the data without burdening or slowing down potential customers.

Isa Garate, VP of Product at Landbot, has harnessed her years of experience in product management and strategy to drive experimentation and growth at Landbot through AI integration and experimentation.

In her conversation with Rachel Ann Kreis, VP of Marketing at Landbot, and Jiaqi Pan, CEO & Co-Founder at Landbot, Isa shares her view on what it takes to successfully apply AI to the sales process and product development.