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Posted Jun 21, 2024
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6 min read
Understanding the shift in consumer behavior: The role of social media and UGC in brand strategy
🔍 Missed our recent webinar? Jo Callahan of Bazaarvoice and Nisarg Shah of affable.ai shared insights on social media and UGC reshaping consumer behavior and brand strategies. Learn about creator marketing, authentic content, and engagement tactics. 🚀 #Marketing #UGC #SocialMedia #CreatorMarketing #BrandStrategy
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