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Understanding the shift in consumer behavior: The role of social media and UGC in brand strategy
Jun 21, 2024
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I am the Co-Founder & CEO of Affable.ai, a data-driven influencer marketing platform that leverages advanced machine learning and big data analytics to help brands and agencies streamline their influencer strategies throughout the planning, discovery, activation, and reporting phases. I have been leading Affable.ai for over five years, and I am proud to be recognized as one of the Forbes 30 Under 30 in 2021.

At Affable.ai, we are on a mission to empower word-of-mouth marketing at scale, by enabling brands to find the right influencers, manage campaigns effectively, and measure campaign performance accurately. Our platform has a massive research & analytics database of influencers and historical tracking, offering a powerful tool with an intuitive UI and a sophisticated back end. We work with leading global brands like Estee Lauder, Chanel, Swarovski, and D2C brands like Blendjet, Cozy Earth, Particle, as well as agencies like Dentsu and Omnicom.

I write a weekly newsletter, Unique Business Models, on how businesses make money in unique ways here: https://uniquebusinessmodels.substack.com/

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