An Over-The-Top or OTT media platform is a service that delivers content to customers via the internet. Due to high competition, retention is a critical challenge in this industry. Not only are we competing with hundreds of brands but also with media services that not really in our space. The "TikToks of the World."

HOOQ is one such OTT media platform. It is an on-demand service for online streaming with a presence in various places including Singapore, Thailand, etc. The company used to deliver its streaming solutions via media channels in India as well.

Ashish Mahajan, HOOQ's Head of CRM Strategy and Customer Retention offered insights into the retention strategy of the media company. From the cohort analysis to golden retention rules, there's so much to learn from HOOQ's strategy.