Associated with
Raheel Alam
Kim Peterson
Posted May 6, 2025
•
5 min read
Building a Signal-Based GTM Strategy: A Step-by-Step Guide
Your best leads rarely raise their hands and shout, I'm ready to buy!
Most of the time, they drop hints.
These hints, or signals, can help revenue teams work smarter. However, only if you know how to collect, test, and use them.
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