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Adopting a Buying Group Motion in 4 Essential Phases
Adopting a Buying Group Motion in 4 Essential Phases
Jun 12, 2024
Article
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Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy
Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy
Mar 24, 2025
Case Study
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OpsStars 2024: Award-Winning Ops Stories
OpsStars 2024: Award-Winning Ops Stories
Mar 10, 2025
eBook
LeanData Claimed LeanData
5 Proven Strategies for Converting Event Attendees into Leads
5 Proven Strategies for Converting Event Attendees into Leads
Feb 23, 2025
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Content Marketing: The Secret Weapon of Sales Superstars
Content Marketing: The Secret Weapon of Sales Superstars
Jul 16, 2024
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Why LeanData & Demandbase Are Better Together for GTM Teams
Why LeanData & Demandbase Are Better Together for GTM Teams
Apr 11, 2025
Article
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5 Proven Strategies for Converting Event Attendees into Leads
5 Proven Strategies for Converting Event Attendees into Leads
Feb 23, 2025
Article
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Mastering B2B Buying Groups with LeanData
Mastering B2B Buying Groups with LeanData
Dec 27, 2024
eBook
LeanData Claimed LeanData
Eliminate sales friction in complex B2B cycles
Eliminate sales friction in complex B2B cycles
Apr 18, 2025
Article
LeanData Claimed LeanData
If Not MQLs, Then What? The Metrics of B2B Buying Groups
If Not MQLs, Then What? The Metrics of B2B Buying Groups
Dec 12, 2024
Article
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OpsStars 2024: Award-Winning Ops Stories
OpsStars 2024: Award-Winning Ops Stories
Mar 10, 2025
eBook
LeanData Claimed LeanData
Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy
Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy
Mar 24, 2025
Case Study
LeanData Claimed LeanData
TOPO Research: Revenue Operations Framework
TOPO Research: Revenue Operations Framework
Aug 19, 2021
Report
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Adopting a Buying Group Motion in 4 Essential Phases
Adopting a Buying Group Motion in 4 Essential Phases
Jun 12, 2024
Article
LeanData Claimed LeanData
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Marketing and Sales are out of sync.
Unlocked
Marketing and Sales are out of sync.
Oct 16, 2024
eBook

Latest Content

LeanData Claimed LeanData
Eliminate sales friction in complex B2B cycles
Eliminate sales friction in complex B2B cycles
Apr 18, 2025
Article
LeanData Claimed LeanData
LeanData + Demandbase
LeanData + Demandbase
Apr 17, 2025
Case Study
LeanData Claimed LeanData
5 Predictions for RevOps in a Buying Groups World
5 Predictions for RevOps in a Buying Groups World
Apr 16, 2025
Article
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Why LeanData & Demandbase Are Better Together for GTM Teams
Why LeanData & Demandbase Are Better Together for GTM Teams
Apr 11, 2025
Article
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The Challenges of a Homegrown Lead Management System
The Challenges of a Homegrown Lead Management System
Apr 09, 2025
Article
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Unlock Exceptional Customer Experiences
Unlock Exceptional Customer Experiences
Apr 08, 2025
Article
LeanData Claimed LeanData
Optimizing GTM Team Performance
Optimizing GTM Team Performance
Apr 08, 2025
Article
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Rethinking Your Tech Stack for Buying Groups
Rethinking Your Tech Stack for Buying Groups
Apr 07, 2025
Article
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Keep your GTM motion running smoothly.
Keep your GTM motion running smoothly.
Apr 02, 2025
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The Ultimate Guide to LeanData
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The Ultimate Guide to LeanData
Mar 31, 2025
eBook

Articles

412
Eliminate sales friction in complex B2B cycles
Eliminate sales friction in complex B2B cycles
5 Predictions for RevOps in a Buying Groups World
5 Predictions for RevOps in a Buying Groups World
🧃
Why LeanData & Demandbase Are Better Together for GTM Teams
Why LeanData & Demandbase Are Better Together for GTM Teams
The Challenges of a Homegrown Lead Management System
The Challenges of a Homegrown Lead Management System
Unlock Exceptional Customer Experiences
Unlock Exceptional Customer Experiences
Optimizing GTM Team Performance
Optimizing GTM Team Performance
Rethinking Your Tech Stack for Buying Groups
Rethinking Your Tech Stack for Buying Groups
Keep your GTM motion running smoothly.
Keep your GTM motion running smoothly.
How CFOs Can Use Simple Metrics to Uncover Hidden GTM Waste
How CFOs Can Use Simple Metrics to Uncover Hidden GTM Waste
From DIY to Purpose-Built: Choosing the Right GTM Execution Solution
From DIY to Purpose-Built: Choosing the Right GTM Execution Solution
How to Implement Lead Matching in CRMs (Salesforce Focus)
How to Implement Lead Matching in CRMs (Salesforce Focus)
Proving the ROI of Buying Groups: The Metrics That Make Executives Pay Attention
Proving the ROI of Buying Groups: The Metrics That Make Executives Pay Attention
5 Common CRM Data Issues & How They Hurt Your Business
5 Common CRM Data Issues & How They Hurt Your Business
Four Ways Rebuy Streamlines Post-Sales Success & Expansion with LeanData
Four Ways Rebuy Streamlines Post-Sales Success & Expansion with LeanData
LeanData Spotlights Buying Group Strategies at Forrester B2B Summit
LeanData Spotlights Buying Group Strategies at Forrester B2B Summit
Say Goodbye to Tech Stack Bloat with LeanData
Say Goodbye to Tech Stack Bloat with LeanData
How to Automate Account Scoring with Signals and Data
How to Automate Account Scoring with Signals and Data
9 Expert Tips for Evaluating New Sales & Marketing Tech
9 Expert Tips for Evaluating New Sales & Marketing Tech
Openprise Alternatives for Data Operations & Lead Routing
Openprise Alternatives for Data Operations & Lead Routing
Unlock New Efficiencies With LeanData's Any Object Routing
Unlock New Efficiencies With LeanData's Any Object Routing
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Case Studies

89
LeanData + Demandbase
LeanData + Demandbase
Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy
Palo Alto Networks Sees Revenue Increases with Buying Groups Strategy
Is Your Organization Ready for a Buying Group Motion?
Is Your Organization Ready for a Buying Group Motion?
Bitrise Revs Up Lead Routing and Meeting Scheduling with LeanData
Bitrise Revs Up Lead Routing and Meeting Scheduling with LeanData
Rebuy Scales Revenue Operations with the LeanData Platform
Rebuy Scales Revenue Operations with the LeanData Platform
Mike's Story: Automating Complex Sales Processes
Mike's Story: Automating Complex Sales Processes
Hillary's Story: Why LeanData Is a de Facto Standard
Hillary's Story: Why LeanData Is a de Facto Standard
Clockwise Supports PLG Motion with LeanData Revenue Orchestration
Clockwise Supports PLG Motion with LeanData Revenue Orchestration
How LeanData Acts as the Foundation of Spekit's Integrated Tech Stack
How LeanData Acts as the Foundation of Spekit's Integrated Tech Stack
How Channel99 Made LeanData the Backbone of Their CRM
How Channel99 Made LeanData the Backbone of Their CRM
Snowflake Scales Account Based Plays with LeanData Revenue Orchestration
Snowflake Scales Account Based Plays with LeanData Revenue Orchestration
Marchex Accelerates Time-to-Revenue Using LeanData
Marchex Accelerates Time-to-Revenue Using LeanData
LeanData & Salesloft Integration - LeanData
LeanData & Salesloft Integration - LeanData
Time-Based Routing - LeanData
Time-Based Routing - LeanData
Account Routing With LeanData - LeanData
Account Routing With LeanData - LeanData
Hitachi Vantara Improves Sales Processes Using LeanData - LeanData
Hitachi Vantara Improves Sales Processes Using LeanData - LeanData
Xactly Improves Sales Efficiency with LeanData Matching and Lead Routing
Xactly Improves Sales Efficiency with LeanData Matching and Lead Routing
How Maxio's RevOps Team Used LeanData to Stay Nimble As They Merged Two Companies - LeanData
How Maxio's RevOps Team Used LeanData to Stay Nimble As They Merged Two Companies - LeanData
Everbridge Enhances Lead Management and Improves Buying Experience - LeanData
Everbridge Enhances Lead Management and Improves Buying Experience - LeanData
Global Workforce Management Leader Powers Revenue Process Transformation with LeanData
Global Workforce Management Leader Powers Revenue Process Transformation with LeanData
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eBooks

62
The Ultimate Guide to LeanData
Unlocked
The Ultimate Guide to LeanData
🧃
OpsStars 2024: Award-Winning Ops Stories
OpsStars 2024: Award-Winning Ops Stories
🧃
Mastering B2B Buying Groups with LeanData
Mastering B2B Buying Groups with LeanData
The Ultimate BookIt Deep Dive
Unlocked
The Ultimate BookIt Deep Dive
LeanData for Post Sales Use Cases
LeanData for Post Sales Use Cases
🧃
Marketing and Sales are out of sync.
Unlocked
Marketing and Sales are out of sync.
Buying Groups Blueprint Solution Brief
Unlocked
Buying Groups Blueprint Solution Brief
BookIt for Forms - LeanData
BookIt for Forms - LeanData
2020 OpsStars Awards: OpsStar of the Year
2020 OpsStars Awards: OpsStar of the Year
BookIt - Automated Scheduling by LeanData
BookIt - Automated Scheduling by LeanData
Build vs. Buy for Lead Management: What's Best for Your Tech Stack? - LeanData
Build vs. Buy for Lead Management: What's Best for Your Tech Stack? - LeanData
Opportunity Routing With LeanData - LeanData
Opportunity Routing With LeanData - LeanData
LeanData & Slack Integration
LeanData & Slack Integration
LeanData & Salesforce Sales Engagement Integration
LeanData & Salesforce Sales Engagement Integration
LeanData & Sales Intelligence Integrations
LeanData & Sales Intelligence Integrations
2020 OpsStars Awards: Lead Management Program Transformation of the Year
2020 OpsStars Awards: Lead Management Program Transformation of the Year
2022 OpsStars Awards: Buyer Experience Impact of the Year - LeanData
2022 OpsStars Awards: Buyer Experience Impact of the Year - LeanData
2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories
2020 OpsStars Awards: A Compilation of Award-Winning Ops Stories
2020 OpsStars Awards: Highest ROI Program of the Year
2020 OpsStars Awards: Highest ROI Program of the Year
2020 OpsStars Awards: Account-Based Marketing Program of the Year
2020 OpsStars Awards: Account-Based Marketing Program of the Year
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Infographics

13
Save Time and Money with LeanData
Save Time and Money with LeanData
B2B Buying Groups Motion Tech Stack Map
B2B Buying Groups Motion Tech Stack Map
LeanData & Microsoft Teams Integration
LeanData & Microsoft Teams Integration
LeanData & Automatic Notification Integrations
LeanData & Automatic Notification Integrations
B2B Revenue Trends in 2020 - LeanData
B2B Revenue Trends in 2020 - LeanData
5 Must-Haves for Every SDR Stack - LeanData
5 Must-Haves for Every SDR Stack - LeanData
Your Journey to Revenue Operations - LeanData
Your Journey to Revenue Operations - LeanData
Speed Wins: How Speed to Lead Creates a Sustainable Competitive Advantage - LeanData
Speed Wins: How Speed to Lead Creates a Sustainable Competitive Advantage - LeanData
The 2022 State of Lead Management Infographic
The 2022 State of Lead Management Infographic
8 Steps to Create & Execute a Winning Sales Territory Plan
8 Steps to Create & Execute a Winning Sales Territory Plan
A Different Take: How Ops View the State of Lead Management 2022
A Different Take: How Ops View the State of Lead Management 2022
Customers Speak Out on Lead-to-Account Matching & Routing
Customers Speak Out on Lead-to-Account Matching & Routing
Infographic: B2B Revenue Trends in 2020
Infographic: B2B Revenue Trends in 2020

Podcast Episodes

11
Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData
Brand-Demand Synergy and Rethinking MQLs with Matt Lyman, LeanData
The Business Case for Buying Groups
The Business Case for Buying Groups
DMN Podcast: Sara McNamara, Sr. Marketing Operations Manager at Cloudera
DMN Podcast: Sara McNamara, Sr. Marketing Operations Manager at Cloudera
DMN Podcast: Kerry Cunningham of SiriusDecisions on what it takes to do RevOps right
DMN Podcast: Kerry Cunningham of SiriusDecisions on what it takes to do RevOps right
DMN Podcast: Hilary Headlee, Head of Sales Ops & Enablement at Zoom
DMN Podcast: Hilary Headlee, Head of Sales Ops & Enablement at Zoom
DMN Podcast: Franco Anzini, VP of RevOps at Malwarebytes, says RevOps is coming, like it or not
DMN Podcast: Franco Anzini, VP of RevOps at Malwarebytes, says RevOps is coming, like it or not
DMN Podcast: Evan Liang, CEO of LeanData, on the opportunities around RevOps
DMN Podcast: Evan Liang, CEO of LeanData, on the opportunities around RevOps
DMN Podcast: Craig Rosenberg, co-founder and chief analyst at TOPO, says RevOps is a B2B must-have
DMN Podcast: Craig Rosenberg, co-founder and chief analyst at TOPO, says RevOps is a B2B must-have
DMN Podcast: A.J. Gandhi of RingCentral describes an organic RevOps journey
DMN Podcast: A.J. Gandhi of RingCentral describes an organic RevOps journey
2019 is a Quarter Away. How to Avoid Chaos During Forecasting and Planning Season
2019 is a Quarter Away. How to Avoid Chaos During Forecasting and Planning Season
The Revenue Engine Podcast: An Interview with Evan Liang of LeanData | LeanData
The Revenue Engine Podcast: An Interview with Evan Liang of LeanData | LeanData

Reports

8

Toolkits

5

Videos

254
Initiate Routing from Related Activity Updates
Initiate Routing from Related Activity Updates
Hold Until Working Hours
Hold Until Working Hours
Automatically Reassigning Old or Expired Records
Automatically Reassigning Old or Expired Records
Allowing Manual Overrides Before Merging Duplicates
Allowing Manual Overrides Before Merging Duplicates
Managing Long Filter Lists
Managing Long Filter Lists
Force Matches to Specific Accounts
Force Matches to Specific Accounts
Adding Edges for Routing Prioritization
Adding Edges for Routing Prioritization
Turn Buyer Signals into Buying Decisions
Turn Buyer Signals into Buying Decisions
Add an Incremental Counter Field to your Records
Add an Incremental Counter Field to your Records
Sales AI Deep Dive: The Latest AI Vendors, Capabilities, and Trends Impacting Pipeline Generation
Sales AI Deep Dive: The Latest AI Vendors, Capabilities, and Trends Impacting Pipeline Generation
Navigating the Maze: Choosing the Right Tech Stack for Revenue Operations
Navigating the Maze: Choosing the Right Tech Stack for Revenue Operations
Measure What (Really) Matters: The Metrics of Buying Groups
Measure What (Really) Matters: The Metrics of Buying Groups
Transforming Sales with AI: Meet 1mind and TOFU
Transforming Sales with AI: Meet 1mind and TOFU
Building a Data Playbook -Why every RevOps leader needs one and how to ensure you're getting the right data for your team
Building a Data Playbook -Why every RevOps leader needs one and how to ensure you're getting the right data for your team
Leveraging AI for Commercial Acceleration: Insights from NVIDIA and Bain
Leveraging AI for Commercial Acceleration: Insights from NVIDIA and Bain
Buying Groups in Practice: Combining Technology and GTM Strategy
Buying Groups in Practice: Combining Technology and GTM Strategy
Scaling Your GTM Org with AI Workers
Scaling Your GTM Org with AI Workers
The Operational Infrastructure Powering Cognism's 70% YoY Growth
The Operational Infrastructure Powering Cognism's 70% YoY Growth
How to Create the Superhuman SDR
How to Create the Superhuman SDR
Achieving Revenue Growth through Buying Groups at Palo Alto Networks
Achieving Revenue Growth through Buying Groups at Palo Alto Networks
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Webinars

188
Best Practices for Scale and Efficiency in RevOps
Best Practices for Scale and Efficiency in RevOps
LeanData Customer Spotlight: Rebuy Engine
LeanData Customer Spotlight: Rebuy Engine
2025 ABM Playbook: 5 Tactics to Stay Ahead
2025 ABM Playbook: 5 Tactics to Stay Ahead
What's New With LeanData: Product Edition | January 2025
Unlocked
What's New With LeanData: Product Edition | January 2025
2025 GTM Trends: What the Best-in-Class Are Doing Differently
2025 GTM Trends: What the Best-in-Class Are Doing Differently
Selling the Way Business Buys: Introducing Buying Groups
Selling the Way Business Buys: Introducing Buying Groups
OpsStars 2024 Keynote: RevOps Contradictions; Navigating the Paradoxes in Today's Uncertain Environment
OpsStars 2024 Keynote: RevOps Contradictions; Navigating the Paradoxes in Today's Uncertain Environment
REPORT INSIGHTS: Cracking the Code of GTM Efficiency in 2024
REPORT INSIGHTS: Cracking the Code of GTM Efficiency in 2024
Content Marketing: The Secret Weapon of Sales Superstars
Content Marketing: The Secret Weapon of Sales Superstars
Optimizing Leads & Conversions with Cognism and LeanData
Optimizing Leads & Conversions with Cognism and LeanData
How to Book More Qualified Sales Meetings in 2024
How to Book More Qualified Sales Meetings in 2024
3 Ways to Maximize Returns for Your Next Event
3 Ways to Maximize Returns for Your Next Event
New Year, New Processes: Simple Ways to Clean (and Maintain!) Your Data
New Year, New Processes: Simple Ways to Clean (and Maintain!) Your Data
Sleighing Success: 3 Keys to Renewing Revenue in 2024
Sleighing Success: 3 Keys to Renewing Revenue in 2024
DocuSign Keeps Vital Businesses Moving Forward with High-Velocity Lead Response Strategy
DocuSign Keeps Vital Businesses Moving Forward with High-Velocity Lead Response Strategy
How Speed to Context Changes Your Rev Game
How Speed to Context Changes Your Rev Game
Fireside Chat with NCR: Successfully Navigating Change in the Enterprise
Fireside Chat with NCR: Successfully Navigating Change in the Enterprise
Maximizing Success: Getting the Most Out of Your Event Strategy - LeanData
Maximizing Success: Getting the Most Out of Your Event Strategy - LeanData
Steal that Playbook: Activating Your Event Strategy
Steal that Playbook: Activating Your Event Strategy
Scaling Lead Management to Meet an Unprecedented Time - LeanData
Scaling Lead Management to Meet an Unprecedented Time - LeanData
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