With the support of LeanData, Palo Alto Networks' Buying Groups motion demonstrated a significant positive impact on revenue.

Learn the evolution of the sales process and why there's so much buzz about Buying Groups, the perfect GTM for B2B sellers today.

Here's your roadmap to success.
With traditional lead-centric processes falling short, tighter budgets, and increased pressure to grow revenue efficiently, the Buying Groups go-to-market motion is gaining momentum.

There's a new, Opportunity-centric sales motion gaining traction and it's primed and ready to disrupt old MQL models.

Get insights into historical trends. Build your economic rational.

The old sales model is evolving. MQLs only convert at 1%, and ABM motions don't give you the full picture of the buying committee. Is there a new model out there that can increase conversions, reduce sales cycles, and provide an overall better buying experience?

Engage stakeholders, streamline processes, and close deals faster.

The B2B Buying Groups motion is more than a trend-it's the future of high-consideration B2B sales. For BDRs, this shift represents an opportunity to grow their skills, contribute more strategically, and align with how buyers want to purchase.
By adopting new processes, leveraging tools, and aligning compensation, organizations can empower their BDRs to succeed in this motion.