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Marketing and Sales are out of sync.
Posted Oct 16, 2024 17 min read
Marketing and Sales are out of sync.
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There's a common perception that marketing sends junk leads, highly unlikely to convert. This creates a vicious cycle of wasted spend and mistrust. It can also create false confidence when it works well temporarily. This begs the question: Who then is responsible for ongoing quality pipeline? CMOs need to step in and fix it.