Associated with
Content Rigor: Driving a Cohesive Strategy between Paid and Organic Search
Content strategy and PPC are often managed separately. But if your goal is to own your topic in search, the approaches needs to be aligned. In this discussion with Nate Turner, CEO at Ten Speed, you'll learn how to balance a paid and organic content strategy to fuel your funnel.
Other content from
MarketMuse
Featured by MarketMuse
