Posted Jun 12, 2024 18 min read
Gated vs. Ungated Content: What Works Best in Today's Market?

In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan Gandolf, the founder and CEO of The Juice, a B2B content platform aimed at solving marketers' biggest pain points in distribution, reach, and audience engagement. Jonathan Gandolf's career has spanned craft beer to digital marketing, leading to his current venture which is often described as the "Spotify for B2B content."

Content is King, Content is air, What is content now? During our insightful conversation, we discussed the dynamic world of content marketing, focusing on the contentious debate between gated and ungated content.