In this episode, the legendary Guy Kawasaki, who was the Chief Evangelist at Apple and is currently the Chief Evangelist at Canva, joins us to share his insights on product evangelism.
He talks about:
--> How evangelism is different from traditional marketing and sales
--> The key skills and goals of an evangelist
--> Why it makes sense to target middle management than the traditional way of targeting decision makers
--> Assumptions vs. planting many seeds, and a lot more...