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How to build a customer-centric GTM motion for your SaaS? | Avoma Blog
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How Content Marketing and Product Marketing Teams Can Work Together to Achieve Incredible Results With Yaagneshwaran Ganesh From Avoma [AMP 258]
Oct 26, 2021
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Yaagneshwaran Ganesh (popularly known as Yaag) is an award-winning marketer, an author, podcaster, and a TEDx speaker. Yaagneshwaran is among the top 100 global marketing technologists and is recognized by The World Marketing Congress as one of the Marketing Mavericks, in association with the World Federation of Marketing Professionals.

He is also a TEDx speaker and a best-selling author of 8 books with the latest one titled ‘The Collaborative Crow‘.

He hosts The ABM Conversations Podcast, which is a B2B marketing podcast, among the top 1% podcasts in the world, featuring some of the best marketers such as Guy Kawasaki, Seth Godin, Rand Fishkin, Jon Miller, Scott Brinker to name a few.

With 12+ years of marketing experience in the martech space, Yaagneshwaran is currently the Director of Marketing at Avoma. He enjoys helping early stage martech startups with their content, more specially in building their narrative and category. And hence he plays an active role in the Google for Startups initiative called ‘The Startup Weekend.’

He is a member of the Forbes Council and speaks at international business forums such as TEDx, Performance Marketing Moscow, Chamber of Commerce Netherlands, The World Marketing Congress, and academic institutions such as the IITs, Saxion University of Applied Sciences and more.

114
articles
5
case studies
136
podcast episodes
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