Most marketing and sales organizations today have a bunch of tools across different customer lifecycle touch points, yet it's not uncommon that some deals slip through the cracks.

Disparate tools and data sprawl makes it nearly impossible to have visibility into the overall health of the sales pipeline and the deals by stage. And when deals don't go through, all your marketing investments and sales efforts are wasted-jeopardizing your sales quota and revenue forecasts.

That is where revenue intelligence comes to the rescue. The goal of revenue intelligence is to provide complete transparency into your pipeline health, identify gaps, and help you improve the efficiency of your revenue operations.

But before we get into how to leverage revenue intelligence to ensure you don't let deals slip through the cracks, let's take a step back to look at things holistically and understand the different avenues where things can go wrong.