Conversation intelligence is a relatively new domain but it has made big strides in the SaaS world in a relatively short time. Take, for example, its rapidly growing total addressable market (TAM). Industry experts forecast that the global market size for conversational AI will leapfrog to $18.4 billion by 2026 compared to its market size of $6.8 billion in 2021.

The irony is sometimes, the sum of the parts is pretty close to its whole. At a $7.5 billion valuation, Gong the category leader in the conversation intelligence space is already worth more than conversation AI's current market size.

And it's not that Gong.io got there solely because of its first-mover advantage there has been fierce competition from other players like Chorus, who also began their crusade around the same time as Gong.

Both Gong and Chorus are great companies in their rights with their unique strengths. So what gives? What has led Gong to create an unbeatable brand which leaves its closest rival far behind in the race?