Do you remember the last time you were email prospecting, looking to book sales discovery calls for the week? You created a hyper-focused list of people you wanted to reach out to, crafted a sales pitch that you thought would make sense to your target list, and then pushed the send button.

Take a minute to reflect on How many meetings did you manage to book? What was the response rate like?
And, if you zoom out a little more did you attain your quota for the last quarter? Are you on track to make it this quarter?
If your answer is yes to both, then you are killing it! Because you are probably in the top 20% of salespeople in B2B.
From 2011 to 2019, though the average revenue for companies in the S&P 500 grew over 24%, the average sales quota attainment dropped from 63% to 43%. And when you look at last year specifically, only 24.3% of salespeople exceeded their quota last year (according to Sales Insights Lab)
But, if your answer is no, then there are few things to work on in terms of the sales pitch