In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR.
Karthik talks about:
--> How long it took for Flexiple to get to its first million from a marketing perspective
--> How their marketing approach changed and evolved between 1 million ARR to $3 million
--> The kind of goals and metrics they had for marketing in the early stages of Flexiple, and their current KPIs for product marketing, performance marketing, content team, etc.
--> What to look for when hiring a VP of Marketing at an early stage company
--> Learnings when it comes to leading remote teams and the common mistakes to overcome
--> Why scale is relative, and when should one start thinking about scalability
--> The difference in approach between a bootstrapping tech startup vs the one raising venture capital, and a lot more...