Doing product marketing the right way : with Yoni Solomon
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Doing product marketing the right way : with Yoni Solomon

> How is product marketing different from content marketing, demand-gen, or other marketing functions?
--> What's the right stage for an org to hire a product marketer?
--> The five stages of product launch and GTM
--> What is the role of product marketing in product positioning?
--> What's a 'message house', and how does it help you uphold product positioning?
--> What are the core KPIs that a product marketer is accountable for?
--> Whom should a product marketer report to, and a lot more...

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