Every SaaS business hits a plateau in terms of revenue growth at one point or another. And that's where customer advocacy comes in-predominantly in the form of referrals. But the key question is-what's the right time to build a referral program? How to build a referral program for SaaS? Through this post-we lay out our journey of how we built our referral program at Avoma, the platforms we considered, and our learnings along the way.