How to launch a referral program to grow your SaaS application – a detailed guide based on Avoma's journey | Avoma Blog
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10 min read
How to launch a referral program to grow your SaaS application – a detailed guide based on Avoma's journey | Avoma Blog

Every SaaS business hits a plateau in terms of revenue growth at one point or another. And that's where customer advocacy comes in-predominantly in the form of referrals. But the key question is-what's the right time to build a referral program? How to build a referral program for SaaS? Through this post-we lay out our journey of how we built our referral program at Avoma, the platforms we considered, and our learnings along the way.

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