Google is beginning to block third-party cookies in Chrome.
Apple has removed tracking parameters in ads links.
Meta is rolling out ad-free versions of their platforms.

It's a troubling time for businesses and marketers who are trying to leverage paid ads to drive targeted audiences to their website.

When a retargeting ad - an ad specifically targeted to someone who you know has already visited your website - tends to convert at 10X the rate of typical display ads, suddenly losing access to that kind of audience could be devastating to advertisers.

Is this the end of retargeting ads? How should businesses go about collecting and leveraging their own data, that first-party data, going forward?

That's what Larry Kim is here to help us with.