Yes, consumer behavior is ever-shifting but with the current pandemic, every business is noticing this shift even more prominently. Now with some of you planning to re-open your businesses and some of you trying to sustain the current business model, we thought why not discuss how this new normal might change the way we engage with our customers. Australia has been observing a massive shift in the way consumers are interacting, and hence this discussion is focussed on Australia / New Zealand region.

We have Jamie Gagliardi, Head of Marketing, JimmyBrings and K Hastu, Sr. Director - Growth SEA & ANZ, MoEngage, for an insightful discussion on customer-centric marketing in the new normal. They also discussed marketing strategies and quick tips that will help you succeed.

Topics Discussed:
• 09:42 - How retail companies moving from online to offline can improve customer engagement?
• 12: 46 - What customer-centric marketing strategies can be applied to improve engagement and retention?
• 15:28 - Moving from offline to online, how is the consumer behavior shift changing the marketing activities for your brand?
• 21:42 - What real-life strategies can help retail/e-commerce marketing during this pandemic?
• 25:43 - What are the 4 tenets recommended for retailers for retailers when moving from offline to online?