Product Marketing Life [podcast]: Phill Agnew
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Phill Agnew Phill Agnew
Posted Feb 14, 2020 41 min read
Product Marketing Life [podcast]: Phill Agnew

"25% of marketing budget is wasted, it gets no ROI. 80% of new consumer product launches fail. If 25% of our budget's being wasted and 80% of new product launches fail, then clearly something is broken, something's not right."