Associated with
John Koetsier
Posted Jul 14, 2023
•
5 min read
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Roku just announced something extremely interesting: Shopify Checkout that lets Roku users buy products from streaming ads with basically two taps. It's a global first in connected TV ads and monetization, at least for Shopify merchants, and it's also a big leap forward for direct-to-consumer.
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