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Singular

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Data-driven creative: 13 sometimes contradictory secrets from Supercell, Earnin, & Vungle
Article
Data-driven creative: 13 sometimes contradictory secrets from Supercell, Earnin, & Vungle
Singular Singular
Driving 400,000+ install growth in 4 months
Case Study
Driving 400,000+ install growth in 4 months
Singular Singular
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
Article
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
Singular Singular
Personal Capital tackles cross-platform measurement
Video
Personal Capital tackles cross-platform measurement
Singular Singular
Mobile marketing podcasts: the top 10 right now
Article
Mobile marketing podcasts: the top 10 right now
Singular Singular
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Article
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Singular Singular
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Article
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Singular Singular
‎Growth Masterminds: mobile growth podcast: Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine on Apple Podcasts
Podcast Episode
‎Growth Masterminds: mobile growth podcast: Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine on Apple Podcasts
Singular Singular
7 things you need to know about Privacy Sandbox for Android: ironSource
Podcast Episode
7 things you need to know about Privacy Sandbox for Android: ironSource
Singular Singular
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Article
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Singular Singular

Latest Content

Tracking ROAS for cross-platform PC, console, mobile marketing
Podcast Episode
Tracking ROAS for cross-platform PC, console, mobile marketing
Singular Singular
Web3 and mobile gaming in 2024: new opportunity?
Podcast Episode
Web3 and mobile gaming in 2024: new opportunity?
Singular Singular
Gaming DNA shows why players like specific games
Podcast Episode
Gaming DNA shows why players like specific games
Singular Singular
Google's new CMP requirement FAQ
Podcast Episode
Google's new CMP requirement FAQ
Singular Singular
RTB vs manual: BOTH needed for max admon $$$
Podcast Episode
RTB vs manual: BOTH needed for max admon $$$
Singular Singular
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
Podcast Episode
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
Singular Singular
Making mobile games work (yeah, someone wrote the book on it)
Podcast Episode
Making mobile games work (yeah, someone wrote the book on it)
Singular Singular
Privacy safe post-ATT behavioral targeting?!?
Podcast Episode
Privacy safe post-ATT behavioral targeting?!?
Singular Singular
What can we learn from 24 trillion in-app ad bid requests?
Podcast Episode
What can we learn from 24 trillion in-app ad bid requests?
Singular Singular
‎Growth Masterminds: mobile growth podcast: From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki on Apple Podcasts
Podcast Episode
‎Growth Masterminds: mobile growth podcast: From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki on Apple Podcasts
Singular Singular

Articles

453
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Article
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Your first million users: how to rock the cold start, with Hannah Parvaz
Article
Your first million users: how to rock the cold start, with Hannah Parvaz
Organic and paid user acquisition: 26 insights from 6 experts
Article
Organic and paid user acquisition: 26 insights from 6 experts
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Article
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Article
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
SKAN 4 CV reset bug: No Singular SDK update needed
Article
SKAN 4 CV reset bug: No Singular SDK update needed
17 reasons you need an MMP in 2023
Article
17 reasons you need an MMP in 2023
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
Article
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
Article
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
80 generative AI marketing tools for mobile user acquisition pros
Article
80 generative AI marketing tools for mobile user acquisition pros
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Article
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Hello Threads, the 'best cross promotion ever'
Article
Hello Threads, the 'best cross promotion ever'
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Article
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Article
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Performance user acquisition in 2023 and beyond: 5 expert opinions
Article
Performance user acquisition in 2023 and beyond: 5 expert opinions
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Article
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
Article
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Article
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Lower SKAN eCPIs and more SKAN data
Article
Lower SKAN eCPIs and more SKAN data
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
Article
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
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Case Studies

22
Pipa Studios increases # of new payers by 2x per day
Case Study
Pipa Studios increases # of new payers by 2x per day
iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy
Case Study
iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy
Measuring against industry benchmarks to power a winning growth strategy
Case Study
Measuring against industry benchmarks to power a winning growth strategy
Saving hours in manual work and aligning all teams with 1 source of truth
Case Study
Saving hours in manual work and aligning all teams with 1 source of truth
Compliant Attribution for Kids Apps
Case Study
Compliant Attribution for Kids Apps
Lessmore exceeds ROAS goal by 80% within 2 weeks
Case Study
Lessmore exceeds ROAS goal by 80% within 2 weeks
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Case Study
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Lessmore hits top gaming ranks with trusted campaign performance views
Case Study
Lessmore hits top gaming ranks with trusted campaign performance views
Time saved, budgets protected and a clear performance view
Case Study
Time saved, budgets protected and a clear performance view
Driving 400,000+ install growth in 4 months
Case Study
Driving 400,000+ install growth in 4 months
TutoTOONS increased spend by 900% in the first 8 months
Case Study
TutoTOONS increased spend by 900% in the first 8 months
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Case Study
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Hothead Games measures against industry benchmarks to power a winning growth strategy
Case Study
Hothead Games measures against industry benchmarks to power a winning growth strategy
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Case Study
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Case Study
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
Case Study
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
CrazyLabs unlocks efficient growth and automates their marketing analytics
Case Study
CrazyLabs unlocks efficient growth and automates their marketing analytics
Zynga grows its customer base with Singular's marketing analytics
Case Study
Zynga grows its customer base with Singular's marketing analytics
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
Case Study
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
Home & Shopping increases ROI by 73% with Marketing Intelligence
Case Study
Home & Shopping increases ROI by 73% with Marketing Intelligence
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eBooks

4

Podcast Episodes

125
Gaming DNA shows why players like specific games
Podcast Episode
Gaming DNA shows why players like specific games
Google's new CMP requirement FAQ
Podcast Episode
Google's new CMP requirement FAQ
Tracking ROAS for cross-platform PC, console, mobile marketing
Podcast Episode
Tracking ROAS for cross-platform PC, console, mobile marketing
Web3 and mobile gaming in 2024: new opportunity?
Podcast Episode
Web3 and mobile gaming in 2024: new opportunity?
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
Podcast Episode
No more app store tax? How to legally & safely skip IAP platform tax on Google Play & App Store
Making mobile games work (yeah, someone wrote the book on it)
Podcast Episode
Making mobile games work (yeah, someone wrote the book on it)
RTB vs manual: BOTH needed for max admon $$$
Podcast Episode
RTB vs manual: BOTH needed for max admon $$$
Privacy safe post-ATT behavioral targeting?!?
Podcast Episode
Privacy safe post-ATT behavioral targeting?!?
‎Growth Masterminds: mobile growth podcast: From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki on Apple Podcasts
Podcast Episode
‎Growth Masterminds: mobile growth podcast: From the first banner ad ever to generative AI in adtech: chatting with Data Axel's Tom Zawacki on Apple Podcasts
Can we bring $350 billion in brand ad spend to mobile games?
Podcast Episode
Can we bring $350 billion in brand ad spend to mobile games?
What can we learn from 24 trillion in-app ad bid requests?
Podcast Episode
What can we learn from 24 trillion in-app ad bid requests?
Using generative AI to turbocharge your ad creatives
Podcast Episode
Using generative AI to turbocharge your ad creatives
Free: ad monetization insights in your MMP dashboard
Podcast Episode
Free: ad monetization insights in your MMP dashboard
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
Podcast Episode
Privacy Sandbox #2 ... impact, timing, data you get, new stuff
‎Growth Masterminds: mobile growth podcast: The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
Podcast Episode
‎Growth Masterminds: mobile growth podcast: The 15 worst user acquisition mistakes: what a UA manager learned from 15 million Euros in ad spend
New ASO & Apple Search Ads tips & tricks
Podcast Episode
New ASO & Apple Search Ads tips & tricks
Winning with kids apps: competition, mistakes, and ways to win
Podcast Episode
Winning with kids apps: competition, mistakes, and ways to win
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
Podcast Episode
Ad monetization hacks via Google, Amazon, Moloco with Felix Braberg
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
Podcast Episode
SKAdNetwork: everything new from Singular (model migration, cohorts, SKAN 4, Google conversion API)
Your first million users: the evolution of growth with Itay Milstein
Podcast Episode
Your first million users: the evolution of growth with Itay Milstein
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Reports

1

Videos

24
Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads
Video
Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads
Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we're all buying Apple Vision Pro)
Video
Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we're all buying Apple Vision Pro)
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Video
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
Video
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
Video
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Video
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Video
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Video
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Video
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
Video
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Video
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Video
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Mobile Tutorial Series – What is a Google advertising ID or GAID?
Video
Mobile Tutorial Series – What is a Google advertising ID or GAID?
SKAdNetwork 101: What is it? What does it mean for you?
Video
SKAdNetwork 101: What is it? What does it mean for you?
DraftKings unifies siloed marketing data to uncover deep insights for growth
Video
DraftKings unifies siloed marketing data to uncover deep insights for growth
Personal Capital tackles cross-platform measurement
Video
Personal Capital tackles cross-platform measurement
LinkedIn establishes a single source of truth for marketing performance
Video
LinkedIn establishes a single source of truth for marketing performance
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
Video
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
Video
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
Jam City optimizes campaign performance and creative strategy with Singular
Video
Jam City optimizes campaign performance and creative strategy with Singular
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Webinars

10

Apsalar provides mobile measurement & user intelligence solutions for enterprise marketers, allowing them to effectively measure mobile marketing efforts and lifetime value.

Website Website
453
articles
22
case studies
4
ebooks
125
podcast episodes
1
report
24
videos
10
webinars