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Data-driven creative: 13 sometimes contradictory secrets from Supercell, Earnin, & Vungle
Data-driven creative: 13 sometimes contradictory secrets from Supercell, Earnin, & Vungle
Nov 14, 2019
Article
Singular Singular
Driving 400,000+ install growth in 4 months
Driving 400,000+ install growth in 4 months
Jan 16, 2023
Case Study
Singular Singular
Mobile marketing podcasts: the top 10 right now
Mobile marketing podcasts: the top 10 right now
Dec 21, 2022
Article
Singular Singular
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Marketing analytics for the modern marketer: actionable insights for accelerated growth
Nov 17, 2021
Article
Singular Singular
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Playing the ROI Game: How Gaming Advertisers Are Winning a $150 Billion+ Market
Feb 27, 2020
Article
Singular Singular
Personal Capital tackles cross-platform measurement
Personal Capital tackles cross-platform measurement
Sep 05, 2019
Video
Singular Singular
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
5 massive factors changing the future of games: social, platforms, technology, monetization, and app stores
Apr 22, 2019
Article
Singular Singular
‎Growth Masterminds: mobile growth podcast: Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine on Apple Podcasts
‎Growth Masterminds: mobile growth podcast: Beyond the install: Redefining mobile growth measurement with Apptopia & Digital Turbine on Apple Podcasts
Sep 17, 2022
Podcast Episode
Singular Singular
7 things you need to know about Privacy Sandbox for Android: ironSource
7 things you need to know about Privacy Sandbox for Android: ironSource
Mar 28, 2022
Podcast Episode
Singular Singular
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
6 tips for better mobile ad creatives from Ubisoft's senior marketing asset manager
Sep 01, 2022
Article

Latest Content

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Privacy Sandbox Simulator: see NOW what you'll get THEN
Privacy Sandbox Simulator: see NOW what you'll get THEN
Jul 17, 2024
Podcast Episode
Singular Singular
5 keys for influencer marketing in 2024
5 keys for influencer marketing in 2024
Jul 17, 2024
Podcast Episode
Singular Singular
9-figure exit: how Idle Tycoon grew so big
9-figure exit: how Idle Tycoon grew so big
Jul 17, 2024
Podcast Episode
Singular Singular
What's hot in mobile gaming right now?
What's hot in mobile gaming right now?
Jul 17, 2024
Podcast Episode
Singular Singular
Do you need a Google-specific creative strategy?
Do you need a Google-specific creative strategy?
Jul 17, 2024
Podcast Episode
Singular Singular
How to pick an offer wall for your mobile app
How to pick an offer wall for your mobile app
Jul 17, 2024
Podcast Episode
Singular Singular
WWDC 2024 and the end of SKAN (maybe)
WWDC 2024 and the end of SKAN (maybe)
Jun 17, 2024
Podcast Episode
Singular Singular
Stop A/B testing?
Stop A/B testing?
Jun 17, 2024
Podcast Episode
Singular Singular
4 frameworks for killer mobile app retention
4 frameworks for killer mobile app retention
Jun 17, 2024
Podcast Episode
Singular Singular
Privacy Sandbox: is Protected Audiences the new Topics API?
Privacy Sandbox: is Protected Audiences the new Topics API?
Jun 17, 2024
Podcast Episode

Articles

453
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Your first million users: how to rock the cold start, with Hannah Parvaz
Your first million users: how to rock the cold start, with Hannah Parvaz
Organic and paid user acquisition: 26 insights from 6 experts
Organic and paid user acquisition: 26 insights from 6 experts
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Singular now supports Meta's Aggregated Event Measurement (AEM) for app promotion campaigns
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
Apple says it has fixed the SKAdNetwork bug in iOS 16.6 (but there's still a few big problems)
SKAN 4 CV reset bug: No Singular SDK update needed
SKAN 4 CV reset bug: No Singular SDK update needed
17 reasons you need an MMP in 2023
17 reasons you need an MMP in 2023
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
Here are Apple's 30 required reason APIs: you got some 'splaining to do (and maybe 1 challenge)
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
80 generative AI marketing tools for mobile user acquisition pros
80 generative AI marketing tools for mobile user acquisition pros
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Imagine Amazon's Prime Video adopting Roku's new buy-now ads: 1-click buying on connected TV ads?
Hello Threads, the 'best cross promotion ever'
Hello Threads, the 'best cross promotion ever'
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Meta piloting direct app downloads from ads, no app store required (who needs IDFAs or GAIDs now?)
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Live SKAdNetwork adoption dashboard: Singular launches SKAN 4 penetration tracker
Performance user acquisition in 2023 and beyond: 5 expert opinions
Performance user acquisition in 2023 and beyond: 5 expert opinions
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
iOS 17 privacy manifests announced at WWDC 2023: here's how they work and when they'll be required
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
Apple announces SKAN 5 at WWDC, plus privacy manifests for third-party SDKs in an anti-fingerprinting move
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Top apps 2023: Music, Entertainment, Travel, Fitness, and Food
Lower SKAN eCPIs and more SKAN data
Lower SKAN eCPIs and more SKAN data
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
WWDC 2023: 4 things Apple could change in SKAdNetwork, ATT, privacy, and adtech
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Case Studies

22
Pipa Studios increases # of new payers by 2x per day
Pipa Studios increases # of new payers by 2x per day
iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy
iOS ad efficiency dropped up to 75% post-ATT: How DSPs use AI to target and optimize ads in the age of privacy
Measuring against industry benchmarks to power a winning growth strategy
Measuring against industry benchmarks to power a winning growth strategy
Saving hours in manual work and aligning all teams with 1 source of truth
Saving hours in manual work and aligning all teams with 1 source of truth
Compliant Attribution for Kids Apps
Compliant Attribution for Kids Apps
Lessmore exceeds ROAS goal by 80% within 2 weeks
Lessmore exceeds ROAS goal by 80% within 2 weeks
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Appvertiser + Singular: Improving Ad Performance through Creative Optimization
Lessmore hits top gaming ranks with trusted campaign performance views
Lessmore hits top gaming ranks with trusted campaign performance views
Time saved, budgets protected and a clear performance view
Time saved, budgets protected and a clear performance view
Driving 400,000+ install growth in 4 months
Driving 400,000+ install growth in 4 months
TutoTOONS increased spend by 900% in the first 8 months
TutoTOONS increased spend by 900% in the first 8 months
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Why mobile attribution is an absolutely critical piece of the marketing puzzle
Hothead Games measures against industry benchmarks to power a winning growth strategy
Hothead Games measures against industry benchmarks to power a winning growth strategy
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Luno partners with Singular to save hours in manual work and align all teams with 1 source of truth
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Homa Games makes a splash in the Chinese market with smart strategies and next-gen attribution
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
Rovio futureproofs their growth with world-class talent and Singular's SKAdNetwork solution
CrazyLabs unlocks efficient growth and automates their marketing analytics
CrazyLabs unlocks efficient growth and automates their marketing analytics
Zynga grows its customer base with Singular's marketing analytics
Zynga grows its customer base with Singular's marketing analytics
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
1mg increases userbase while reducing acquisition costs with Marketing Intelligence
Home & Shopping increases ROI by 73% with Marketing Intelligence
Home & Shopping increases ROI by 73% with Marketing Intelligence
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eBooks

4

Podcast Episodes

154
How to pick an offer wall for your mobile app
How to pick an offer wall for your mobile app
9-figure exit: how Idle Tycoon grew so big
9-figure exit: how Idle Tycoon grew so big
Do you need a Google-specific creative strategy?
Do you need a Google-specific creative strategy?
Privacy Sandbox Simulator: see NOW what you'll get THEN
Privacy Sandbox Simulator: see NOW what you'll get THEN
What's hot in mobile gaming right now?
What's hot in mobile gaming right now?
5 keys for influencer marketing in 2024
5 keys for influencer marketing in 2024
Stop A/B testing?
Stop A/B testing?
Privacy Sandbox: is Protected Audiences the new Topics API?
Privacy Sandbox: is Protected Audiences the new Topics API?
4 frameworks for killer mobile app retention
4 frameworks for killer mobile app retention
Hello AdAttributionKit: what we learned from WWDC 2024 Growth Masterminds: mobile growth podcast Marketing
Hello AdAttributionKit: what we learned from WWDC 2024 Growth Masterminds: mobile growth podcast Marketing
WWDC 2024 and the end of SKAN (maybe)
WWDC 2024 and the end of SKAN (maybe)
How to kill it on TikTok (even with a tiny budget)
How to kill it on TikTok (even with a tiny budget)
‎Why your game won't GROW
‎Why your game won't GROW
‎5 Jedi mind tricks for insane retention
‎5 Jedi mind tricks for insane retention
IAP spend trends 2024: who will win?
IAP spend trends 2024: who will win?
Maximizing app engagement with AI agents
Maximizing app engagement with AI agents
‎Getting more data from your ad networks than they offer
‎Getting more data from your ad networks than they offer
‎Women in growth: 5 extraordinary women
‎Women in growth: 5 extraordinary women
The best ad networks on the planet
The best ad networks on the planet
‎Unified Measurement for iOS mobile attribution
‎Unified Measurement for iOS mobile attribution
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Reports

1

Videos

24
Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads
Alt-UA: 4 new mobile user acquisition sources beyond ye olde in-app ads
Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we're all buying Apple Vision Pro)
Singular CEO Gadi Eliashiv and CTO Eran Friedman on WWDC 2023 and iOS 17 privacy updates (and yes, we're all buying Apple Vision Pro)
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Singular CTO Eran Friedman presents SKAN 4 for Google for Startups
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
Web3 growth marketing with Sky Mavis, PlayEmber, and First Light Games: 'a beautiful moment of a bear market'
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
InMobi CEO Abhay Singhal on data, privacy, payment freedom on iOS, and the company's new on-device telco solution
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Monetization vs retention? This unique rewarded ad unit from Adjoe might just bridge both
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Kid-safe attribution: Why SKAdNetwork is a huge boost for kids-focused apps
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Your super-simple totally guaranteed 12-step plan to mobile app success in China (or complete failure)
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
Adtech upheaval: why Digital Turbine bought Fyber, and what's happening in the ecosystem
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
8 reasons why digital marketers need need need granularity (from experts at Kabam, Yelp, Nexon, Postmates, & N3twork)
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Snap and SKAdNetwork: ready and running for mobile marketers on iOS
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Mixtiles co-founder on marketing, identity, privacy, iOS 14, IDFA, and app vs web
Mobile Tutorial Series – What is a Google advertising ID or GAID?
Mobile Tutorial Series – What is a Google advertising ID or GAID?
SKAdNetwork 101: What is it? What does it mean for you?
SKAdNetwork 101: What is it? What does it mean for you?
DraftKings unifies siloed marketing data to uncover deep insights for growth
DraftKings unifies siloed marketing data to uncover deep insights for growth
Personal Capital tackles cross-platform measurement
Personal Capital tackles cross-platform measurement
LinkedIn establishes a single source of truth for marketing performance
LinkedIn establishes a single source of truth for marketing performance
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
Singular CEO Gadi Eliashiv on chief growth officers and the rise of marketing intelligence [video]
Jam City optimizes campaign performance and creative strategy with Singular
Jam City optimizes campaign performance and creative strategy with Singular
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Webinars

10

Apsalar provides mobile measurement & user intelligence solutions for enterprise marketers, allowing them to effectively measure mobile marketing efforts and lifetime value.

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case studies
4
ebooks
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podcast episodes
1
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24
videos
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