'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement

Marketing Analytics / Singular / Videos

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John Koetsier

Posted Jun 12, 2019 • 5 min read

'The hype is real:' Lyft Head of Marketing Science Alok Gupta on marketing measurement

Singular

Marketing is an art. Marketing is a science. Just maybe, measurement is the Gordian knot that ties them both together. We've certainly seen an increasing

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