SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era
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John Koetsier John Koetsier
Posted Jul 24, 2023 3 min read
SKAN 4 inflection point: thanks to Meta we're now entering the SKAN 4 era

Thanks to Meta's recent move to SKAN 4 postbacks we are seeing a significant jump in SKAN 4 industry-wide adoption. At the risk of being just a tad early,

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