Associated with
John Koetsier
Posted Aug 16, 2023
•
3 min read
CTV milestone: streaming zooms to a record high, while old-fashioned broadcast & cable falls below 50%
Earlier this year an M&C Saatchi executive told me that ad-supported CTV represented just 18% of TVish video ad spend, while good old-fashioned linear
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Singular
Podcast Episode
Podcast Episode
Podcast Episode
Podcast Episode
Featured by Salesforce
