In this episode of Growth Masterminds we meet Sarah Neill, founder and CEO of Mys Tyler, a platform connecting women with 'body doubles' to find clothing that fits perfectly, thus solving the common problem of shopping disappointment. Sarah shares her growth story, explaining how they use Meta ads, paid PR opportunities with major publications and what they've done in an experimental but highly successful use of TikTok for organic growth.

She shares an insightful strategy involving unpaid internships, where interns created TikTok content that significantly boosted app downloads and engagement, demonstrating the power of authentic, user-generated content in digital marketing.