‎Longtime Digiday Editor-in-Chief and Founder of The Rebooting, Brian Morrissey digs into which advertising and media trends from the wild year that was 2020 will stick, and which won't have much lasting impact in the new year. Despite all the privacy updates and regulation, he believes that brands and ad tech companies will always find a way to adapt. Brian also discusses the parallels he sees in the recent fallout in digital publishing and the various business model pivots that industry has seen and the still-saturated DTC brand sector.