Associated with
Jason Pratt
Michael Akkerman
Posted Nov 5, 2019
•
17 min read
Why Organic Content (Still) Matters to Paid Advertising
Organic content makes up most of the web, yet advertisers obsess over the small percentage of paid and earned media. In today's post, Skai's Jason Pratt shares some insight on what marketers can learn from organic content to help optimize their messaging.
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