Arrow left
AI Sales Assistant / Drift / Podcast Episodes
Revenue Focused Positioning & Marketing Strategy (with Ursula Ayrout, CEO at Measure; Former Pantheon, Salesforce, SAP)
Associated with
Dave Gerhardt Dave Gerhardt
Ursula Ayrout Ursula Ayrout
Revenue Focused Positioning & Marketing Strategy (with Ursula Ayrout, CEO at Measure; Former Pantheon, Salesforce, SAP)
Drift Drift

Ursula Ayrout is CEO at Measure and Former marketing leader at Pantheon, Salesforce, and SAP. We talked about how to create a marketing plan for the year, what a revenue-focused positioning rollout looks like, managing up, working with the CEO.

Other content from Drift
Explore all
The Friday Concentrate #20: Changing the Lens on AI
Article
The Friday Concentrate #20: Changing the Lens on AI
‎Operations with Sean Lane: Inside OpenAI's Operations Team with Keith Jones on Apple Podcasts
Podcast Episode
‎Operations with Sean Lane: Inside OpenAI's Operations Team with Keith Jones on Apple Podcasts
‎Operations with Sean Lane: How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall on Apple Podcasts
Podcast Episode
‎Operations with Sean Lane: How the Best Sales Leaders Approach Planning with TigerEye's Will Magnuson and Anna Randall on Apple Podcasts
Adapting from SaaS to Services with Mission Cloud's Dina Otero
Podcast Episode
Adapting from SaaS to Services with Mission Cloud's Dina Otero
Featured by UserEvidence
The power of brand
Featured
Video
The power of brand
UserEvidence Claimed UserEvidence