Ursula Ayrout

Ursula Ayrout is a CMO-level marketing leader with a track record of building pipeline from scratch for startups, and enterprises. Company leaders trust her instincts based on 18 years of experience at fast-growing companies like Pantheon, Salesforce, HP, & Business Objects, who looked to her to create the momentum they needed to, grow even faster—often within months. She focuses on whatever a company needs to do next to drive customer growth, whether that means identifying sales channels, generating demand, developing positioning and messaging, or mentoring their team.
Most recently, at Pantheon, she built and lead the marketing and sales function and acquired the first 80,000 customers.
Ursula’s metrics-driven sales and marketing initiatives grew lead conversion from 8 to 30 percent and delivered $25 million in pipeline to the sales team at Salesforce, generated demand for Business Intelligence at HP (where she was recognized as the annual MVP), and helped drive 30% year-over-year growth at Business Objects.
She was also behind the #dreamjob concept that revived Salesforce’s recruitment efforts and resulted in the company’s fresh crop of top talent. Born & raised in Sydney, Australia, Ursula grew up with an abiding fascination with marketing and technology.