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MMM: Target Circle Week App and Advertising Trends; Conversion Data Reveals Momentum During Circle Week Events
Sensor Tower data indicates that Target dedicated a fifth of its US ad spend towards TikTok during its Apr'24 Circle Week promotion, compared to 7% during both the Jul'23 and Oct'23 Circle Weeks, which may suggest that the company was trying to reach a young and heavily engaged audience. ST's proprietary web and app panel data reveals that the Target app saw a larger swell of conversion events during the promotion than the target.com website in the US.
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