The COVID-19 pandemic has stressed the importance of customer experience to marketers. In fact, most marketers are looking to create meaningful marketing experiences that serve a clear purpose and are extremely relevant to the user. In this blog, we will look at how 7Mind, a mindfulness app, witnessed a massive uptick in user activity, installs, and other KPIs they track during the pandemic. We will also understand how brands can prioritise the acquisition channel and ad spends with respect to ROI and streamlining campaigns based on how users react and engage with them.