Product Launch 101 with Jason Oakley & Yi Lin Pei
Associated with
Jason Oakley Jason Oakley
Rowan Noronha Rowan Noronha
Yi Lin Pei Yi Lin Pei
3 min read
Product Launch 101 with Jason Oakley & Yi Lin Pei

The summary differentiates between a product release and a product launch, highlighting that a launch involves strategic marketing efforts beyond simply making the product available. It outlines four essential steps for a successful product launch: scoping out the launch, focusing on strategic, commercial, and product readiness; planning and executing the launch activities across teams; launching the product with marketing efforts; and finally, conducting a post-launch analysis for improvement.

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