3 min read
Navigating Sales & Marketing Alignment with Kevin "KD" Dorsey
The passage is a summary of a podcast episode titled "The Marchitect," featuring a conversation between Rowan Noronha and Kevin 'KD' Dorsey, SVP of Sales and Marketing at Bench Consulting. It outlines three crucial challenges for aligning sales and marketing:
Understanding the Customer's Voice,
Multithreading' the Sales Process,
Mastering Urgency and Conversion.
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