RevOps is hot right now. You've heard about it for the past few years, but not many know exactly what it is, very few are doing it slightly better than mediocre, and no one is doing it world-class.

Key Takeaways
In the RevOps role, there are not enough people who believe sales is math
1. Use territory planning to identify clients where you want to make significant financial investment.
2. Prioritizing client relationships & making investments in territory structure is a critical piece of the RevOps process.
3. Build a RevOps mindset: assess your organization, the skillset and the maturity of individuals to identify where the gaps are.
4. The future of RevOps is being able to understand the full extent of investment being made in client relationships.