Clear goals that contribute to the company's mission help focus an employee's efforts and spur higher performance. Whether sweeping floors or piloting a rocket, individuals who know how their efforts directly impact the organization feel more purpose and are more engaged in their work.

With a goal-setting framework like Objectives & Key Results (OKRs), you can establish clear and measurable organizational level, departmental level, team level, and individual level goals that inspire employees to do their best work while growing personally and professionally.