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Posted Apr 28, 2021
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3 min read
ASO Spotlight: Building an Effective Review Management For App Growth!
In this episode, we speak to Vera Rabkina, Head of Product at AppFollow about the hottest topic in ASO right now- Review Management. We discuss the importance of a review management strategy, impact on CAC and LTV, how to build a robust and metrics-led review management system, how to measure its efficiency and tie it to business goals like revenue and app growth.
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