OkCredit, one of the most trusted mobile apps for small businesses across India, relies on Mixpanel to increase user engagement and long-term retention.

OkCredit uses several different Mixpanel features, including Insights, Funnels, Cohorts, Retention, and Data Pipelines. "The quick integration saves us a lot of time," said Vishesh. "We require every new PM to learn how to use Mixpanel. It's a critical tool for understanding our users," said Vishesh. "Without Mixpanel, everything would just stop."