We founded Hotjar back in 2014 with a mission to democratize user analytics and feedback. While a lot has changed since then, we're proud that our product vision today still speaks to our mission: "to give businesses of all sizes the insights they need to create digital experiences their users love."

We've built Hotjar to be accessible to everyone in a self-serve fashion, and with little to no friction anyone can get value from Hotjar within minutes. This has enabled us to serve hundreds of thousands of websites, the overwhelming majority of which we are proud to have the pleasure of calling our customers.