👉 For more, read the case study on our site: https://contentsquare.com/customers/sonepar/?utm_source=youtube&utm_content=organic Sonepar is the global leader in B2B distribution of electrical products, solutions, and related services and creating a seamless experience across all customer touchpoints is a top priority for the firm. But turning that vision into reality is no small feat, especially for a company that supports electricians in 40 countries across a mix of devices and platforms every single day.

Olivier Thivent, SVP Omnichannel Experience and Business Process Transformation at Sonepar, turned to Contentsquare to better understand customer behavior at every touchpoint and lay the foundation for a truly connected and seamless experience across all of Sonepar's channels.

00:00 About Sonepar
00:53 The challenge
01:48 How Contentsquare helps
02:22 Results/outcomes
03:08 Team adoption