Fact vs. Fiction: What Retailers Need to Know About Unsubscribes
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Sharon Shapiro Rusinowitz Sharon Shapiro Rusinowitz
4 min read
Fact vs. Fiction: What Retailers Need to Know About Unsubscribes

Data from 400 retailers identifies who unsubscribes, pinpoints common circumstances surrounding unsubscribes and quantifies the cost of those unsubscribes.

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