While Atlassian provides top-notch solutions for its customers, the experience was often disjointed and even disruptive. Atlassian's fast growth and numerous acquisitions made integration of new products and processes challenging. Product lines were managed in silos: each sales team focused on a specific line, and customers and prospects could be contacted by multiple representatives. As well, a lack of overall data strategy led to the inconsistent manual creation of marketing segments, which meant it was difficult to ensure that they could deliver the right message to the right audience.
Atlassian needed company-wide visibility into customer interactions and a way to sell entire solutions, rather than individual products.
Atlassian partnered with performance marketing
agency LeadMD to look holistically at its challenges

Leveraging Marketo's Salesforce integration, Atlassian's marketing and sales teams streamlined their efforts. Within 60 days, the Atlassian team integrated two product lines into the new, scalable technology infrastructure