As marketers, we often have major challenges in understanding our own target audiences, defining those audiences, figuring out the behaviors, and then knowing how to actually make use of those insights.

That can be a little elusive, but that's exactly what Jonathann Mingoia is going to talk to us about in this episode of The MarTech Show, hosted by Agorapulse's chief storyteller, Mike Allton, and co-host Robin Dimond. Listen to the whole podcast below or read on for the edited-for-length transcript.