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Posted Apr 20, 2020
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5 min read
Ditch the Pitch: Here's the Sales Story You Need to Be Telling
Years ago, B2B selling was pretty straightforward. You showed up, pitched your product or service, offered some slick brochureware, and did your best to build a good relationship with customers. If you succeeded, you reaped the benefits of repeat business. But today's buying climate is a bit more complicated. Once rational and loyal, the modern ...
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