While digital audio ads may be one of the more recent strategies in marketers' digital out-of-home (DOOH) marketing mix, there are many benefits to digital audio advertising. The first benefit is that digital audio can easily be consumed on mobile devices. It's no surprise that mobile advertising spending has been increasing over the past few years, especially since COVID-19 began and more consumers are spending a lot more time at home. 65% of podcast consumers listen to podcasts through their mobile devices, and digital audio ads have been seen as a 'less intrusive' way for marketers to reach their target audience.

Two other benefits include that digital ads are highly measurable and immensely relevant. Digital advertisers can have complete control over where their audio ads run and what listeners they reach based on demographics, device usage, location, listening habits, and interests. Advertisers can easily reach consumers with digital audio ads and use messaging that best fits what they are already listening to.

Advertisers can measure metrics like digital audio ad impressions, frequency, reach, and completion rate, or the percentage of ads the listeners played until the end. Finally, since audio ads can be targeted on a granular level (by podcast, episode, genre, etc.), they can provide contextual capabilities and brand safety to businesses. For example, Spotify's brand safety guidelines highlight that the technology gives advertisers "100% share of voice during screenless moments, rather than sitting alongside other content." With data privacy regulations on the rise, resulting in one-to-one marketing becoming much more arduous, the ability for digital audio advertising to easily segment audiences for targeting is crucial.

Below are some quotes from G2 reviews about the benefits users have seen from digital audio advertising software, which uses algorithmic buying technology to automate the process of selling and inserting ads.