Customer loyalty is even more critical for Direct to Customer (D2C) brands as they are competing with their direct competitors and marketplaces, such as Amazon.

And considering that D2C sales are expected to reach $175 billion by 2023, having a customer retention strategy is essential. It will help your D2C brand to thrive in this hyper-competitive, forever evolving space.

But what should you do to build customer retention strategies, and at what stage should you start building them? Let's explore these questions in detail.