In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like video content, E commerce, and AI. They also delve into the latest Essence Mediacom state of B2B media report, and Kristin's advice for personal and professional growth. Plus, hear about Kristin's experience at Cannes Lions and her thoughts on the future of marketing. Tune in for a conversation filled with valuable takeaways for anyone in the tech marketing space!