Part 2: Retail Media Standardization–It All Starts With Greater Transparency
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Michelle Urwin Michelle Urwin
Posted Jan 11, 2024 10 min read
Part 2: Retail Media Standardization–It All Starts With Greater Transparency

This second part of our retail media standardization series addresses the urgent need for greater data transparency. Specifically, how enhanced data access can empower advertisers, drive efficient spending, and ultimately lead to reinvestment and growth.

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