Posted Jul 8, 2022 13 min read
You're an Authority, it's Time to Act Like it (Sunny Lenarduzzi & Jane Stoller Share Tips)

Many of us make the common mistake of thinking more is better.

Rather than doing the work to determine your niche and ideal customer, online course creators often fall into the trap of offering as many courses as possible - without any real strategy behind them.

The problem is, this way of approaching content creation can lead to spreading yourself too thin as you do all the things, all the time. Inevitably, this is a recipe for burnout.

But what if there was another - maybe more sustainable - strategy? What if online course creators could focus on offering one core transformation through one signature, high-ticket course rather than constantly creating and selling new courses?

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